Hello Pinterest, We Meet Again

It’s true. We recently received one of the biggest wake-up calls, thanks to the inspiring woman herself, Jenna Kutcher, who reminded us of the power of Pinterest and the impact it has on our lives. What we didn’t realize, is the impact it was having on our brand and we dedicated nearly two long weeks to a complete overhaul, which we are so excited to share with you here.

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“In all, Pinners save nearly 900 million Pins about weddings and conduct 378 million wedding-related searches every single year.” – Pinterest with Deep Focus, 2016. I read that statistic more times than you even want to know, but the reality was we were missing out on being included in the 378 million wedding-related searches and we’re back for revenge with beautiful content, inspiration and much of our own work that we are so proud to contribute to our industry and the world of visual stimulation.

Knowing how influential images can be during this process, we curated our page to give our audience a glimpse of who we are at Vanity Affair Events.

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Join us on our social media journey because we promise it is a journey you won’t want to miss!

 
 

Love,

Vanity Affair Events

Bloguettes InstaCamp

InstaCamp.

Yes, you are reading that correctly and when I was first introduced to the term, the same thought crossed my mind: ‘There is no way that’s a real thing!’

In a society built on social media platforms, it is more than a real thing. Instagram has become one of, if not the most used mobile applications to build brands through visual and audio content. Providing viewers a glimpse of who you are, what you do and where you’ve been is just a small piece to this never ending puzzle.

Colleen and I spent an entire day with Bloguettes at the Saguaro Hotel in Palm Springs, California. Throughout the day, we traveled to different workshops surrounding Instagram: Branding, Editing, Lifestyle/Portrait, Styling and Landscape. It was their way of breaking down the different layers of Instagram and how to properly use this application to effectively reach your target audience.

Colleen at the Styling workshop! 

Colleen at the Styling workshop! 

For me personally, I am constantly trying to tackle the one thing I find most challenging in my position and that is being transparent with the face behind my brand and the work I produce. I want my audience to be able to relate to me as Kelsey Timberlake, but also enjoy the content I publish to promote Vanity Affair Events, while staying cohesive. It is a concept that weighs heavily on me as I am a firm believer you are your brand and your work reflects every ounce of that.

The famous @thatpinkdoor 

The famous @thatpinkdoor 

Social media is a powerful tool and InstaCamp reminded me just how powerful it can be when you create purpose and intention with each post, just don't forget to laugh your way through this journey and find a friend who can do it with you! 

Love (from a Happy Camper),

Kelsey